All stories by Shubham Parashar
How Maruti, Tata Motors & Skoda plan to woo Next Gen buyers
Rediff.com14 Nov 2017With swanky showrooms and VR-enabled sales platforms Maruti Suzuki, Tata Motors, and Skoda bet on shine and gloss,and place their faith in experiential branding.
Why JLR may reconsider launching new cars in India
Rediff.com1 Sep 2017A hike in cess on luxury cars will not only hinder Jaguar Land Rover's network expansion but also prevent it from introducing new technologies in India, JLR India managing director Rohit Suri tells Shubham Parashar in an interview.
How Renault hopes to keep customers loyal
Rediff.com4 Jul 2017Renault Kwid plays the reinvention game to suit changing customer behaviour
VW-Tata alliance likely to be called off
Rediff.com29 Jun 2017VW was to invest Rs 1,000 cr, now sceptical about cost advantage
Want to buy your dream Mercedes? Just wait for GST to kick in
Rediff.com15 Jun 2017The domestic luxury car segment is a key beneficiary of GST within the automobile space as prices are set to come down by up to ten per cent in most cases. Roland Folger, MD & CEO, Mercedes Benz India, speaks to Shubham Parashar on the significance of these changes on the industry and other issues.